Top 25 Business Card Statistics You Should Know In 2024

There is no better way to start the topic of business card statistics than with statistics, right?

In that spirit, did you know that with every 2000 cards distributed, you can boost sales by 2.5%?

Thus, business cards remain a main networking staple.

In fact, there are many interesting and surprising business card statistics to help you understand how to use business cards effectively to leverage them for success.

In this article, we'll present the top 25 statistics about business cards that will force you to reevaluate your current approach to using them.

Let’s dive in!

25 Most Revolutionizing Business Card Statistics You Should Know About

We’ve divided business card statistics into 4 categories:

• General business card statistics.
• Effect of Business Cards
• Business card Cost & Environment
• Key Digital Business Cards Statistics

1. General Business Card Statistics

Business cards had a negative reputation even before Covid-19.

This is because smartphones are so useful in the modern world, where they have largely supplanted traditional business cards. 

Somewhere along the way, an idea about creating and utilizing digital business cards came to life.

Here is what we know on business card usage statistics:

I Business Cards Production

1. The print rate of business cards dropped more than 70% post-Covid.
2. Global business card printing was high before the pandemic. It was estimated at 27 million per day, or over 7 billion per year.
3. 27 million business cards are printed daily in the USA alone. Translated to an annual level, that is a staggering 10 billion business cards.

II Business Cards Usage

4. People throw away approximately 88% of business cards within a week. 
5. 63% of people throw business cards away because they don’t think they need service.

III Business Card Customization

6. People are 10 times more likely to keep business cards in color than white ones.
7. A thick business card is seen as more professional by 86% of customers.

2. Effect of Business Cards

Having a business card to represent yourself or your company in the real world is an essential part of doing business. 

These seemingly insignificant pieces of paper or plastic, can have a huge impact on the future of a company. 

Here are a few of the many ways in which business cards contribute to success:

• First impression – Business cards are frequently the first point of contact between your company and a potential client or customer.
• Networking – It's impossible to network effectively without exchanging contact information, and business cards facilitate this process.
• Branding – The visual identity of your business can be established and reinforced through the use of business cards as a branding tool.

In that light, consider the following data on the significance of business cards in the professional world:

I Business Card Market

8. The business card market is expected to reach USD 242.3 mn by 2027, growing at a CAGR of 11.2% between 2021 and 2027.
9. Business Card Software was worth US$ 357.1 million in 2019 and is expected to grow at a 9.4% CAGR to US$ 709.5 million by 2027.

II Business Cards & Small Businesses

10. According to the MOO’s research, 68% of small business owners find business cards to be useful when meeting new contacts face-to-face.
11. The majority of business owners (57%) believe that business cards are critical to the success of their company's marketing efforts.
12. The average website has a conversion rate of 2.35%, while the conversion rate for business cards is 12%.

III Business Card Design Impact

13. Approximately 39% of people would choose not to do business with someone if they had a "cheap-looking" business card.
14. The same source states that 72% of people judge a company or person by the quality of their business cards.
15. Colored cards are more memorable than white ones, according to 78% of people.

3. Business Card Cost & Environment 

The price depends on many factors, whether it is custom-made or you use a template. Furthermore, it depends on the type of design, size, and material.

On average, business cards’ prices can range between a few and hundreds of dollars.

I Average Business Card Cost

16. Custom business cards in the standard 3.5" x 2" size typically cost between $0.06 and $0.24 per card when ordering 500 of them.
17. The price of hiring a graphic designer to work on your project independently can range from $199 to $999.

II The Most Expensive Business Card

18. The most expensive card in the world is the Black Astrum Signature Card.

19. This card costs around $1,500 per card. In terms of design, it is a Swiss metal card studded with 30 carats of diamonds.

In addition, mere mortals can’t get this card because it is by invitation only, meaning only certain celebrities and business people can have it.

III Business Cards vs Environment

20. It takes 7.2 million trees annually to produce business cards.
21. Considering that we throw away 88% of cards, business card environmental impact is substantial.

Don’t get us wrong, business cards are a great asset, but they don’t provide maximum opportunities in today's hi-tech age. 

Fortunately, their digital counterparts do.

They combine the best features of traditional cards but take them a few notches higher. 

4. Key Digital Business Cards Statistics

Paper business cards are becoming obsolete in today's fast-paced digital age. Their digital equivalents are gaining popularity. 

The many advantages of digital business cards include their convenience, low cost, and low environmental impact. 

As the importance of digital business cards continues to rise, we will examine some pertinent statistics about them here.

22. The Global Digital Business Card market currently has a value of $ 141 million.
23. 77% of individuals and 63% of small business owners have never used a digital business card app, which isn’t surprising since they are relatively new on the market.
24. Around 1.6 billion NFC devices will have the capability of reading digital business cards and other devices.
25. NFC digital business cards are safer than RFID because devices must be within 10 cm to transfer information, preventing long-distance hacks almost entirely.

So why should you switch to digital business cards?

To Sum Up

All the statistical facts above clearly indicate that business cards continue to be the main networking staple.

However, they need digital makeover to eliminate their weaknesses and multiply their strengths.

And digital business cards did just that. They revolutionized the way we network by providing easy ways to exchange and share your info.

On top of everything, they are environmentally friendly and fully customizable, allowing you to raise brand awareness and include more details than on a traditional card.

Furthermore, you can add multimedia elements such as images or videos.

And that’s why we created Tapni - a digital business card provider that helps you network more efficiently and better.

Besides creating personalized and unique cards, you can also benefit from advanced features for teams and business, such as analytics tools and lead generation automation.

In addition, all Tapni products have NFC chips and a QR code, making them practical because this way, even non-NFC devices can read data.

Ready to test Tapni?

Try Tapni today and see how much it can skyrocket your networking activities.

FAQ

1. Are Traditional Business Cards Still Worth It?

Their popularity may have dropped due to Covid, but traditional business cards remain a powerful networking asset, especially if you have a unique and out-of-the-box card.

However, switching to digital business cards is a more sustainable, economical, and efficient solution.

2. Why Should I Switch to a Digital Business Card?

The main reasons to switch to a digital business card are because it is more cost-effective, interactive, and highly customizable.

Furthermore, it can include more info than a traditional business card.

3. Do People Hand Out Business Cards?

Although the print rate has dropped significantly since Covid, people still exchange business cards, and in China and Japan, they are considered a business etiquette. 

However, more and more people are turning to digital business cards as a more convenient and innovative option.